How Bubblegum Casting Is Adapting to the Future of Broadcast Media and Entertainment


In the era of the COVID-19 pandemic, working in any form of media seemed to be a tenuous career at best. Movie production has screeched to a halt, video game companies are forced to work from home on less powerful machines…but their luck has changed big-time.

Companies are bouncing back and returning stronger than ever in the broadcast media game, especially the folks at Bubblegum Casting! But how is this happening?

Well, I’m glad you asked. It’s time to take a deep dive into how Bubblegum Casting is adapting to the future of broadcast media and how you can follow their lead! So without further ado, let’s jump right in!

But First an Introduction

I’m Adam Jacobs, the Managing Director of Bubblegum Casting, the longest-running agency specialising in babies, children, and teen talent in Australia. Bubblegum Casting works with some of Australia’s biggest brands, media properties, and agencies to secure talented children to work in Television, Film, and Modelling roles.

And the Times They are A-Changing

One of the main ways we’ve come around to deal with these challenging times is by conducting a lot of our casting auditions through videos rather than in-person. This way, we can minimise the amount of close contact our employees and talent have with one another.

So how can you reflect this in your business? Well, try to make any meetings you have with your team happen over video conference or move parts of your business online to accommodate. Ship your products to customers, use curbside delivery…the possibilities are endless.

Another top-tier tactic we’ve devised is working to sanitise all of the audition booths for the clients of ours who do come in. If you carry this same standard of cleanliness and caution to your workplace, you’ll find operating your business a breeze. Have a greeter at the front of your store who can advise people on the mask and sanitisation policies of your store and keep a headcount so that you don’t go over-capacity.

This strategy goes hand-in-hand with another tool of our trade, which is making sure we comply with all the guidelines set by the World Health Organization. Making sure you adhere to 1-metre social distancing and other rules like screening your employees helps to make sure your business is being safe and won’t get shut down.

Finding More to Do

On a similar note, find which actions you can afford to cut from your business to reduce the risk of COVID-19. For example, we removed all hair and makeup services from being done at the studio due to the close physical distance it requires.

Finally, take a little downtime to bring your business together and plan out a new strategy. Leaping back into action without a plan will end up hurting your establishment more than it helps.

Be a Hero

And there you have it! Now that you know all about how to modify your business to stay ahead of these trying times as we did, you’re ready to get out there and kick some financial butt! And for more tips on how to keep your small business ahead of the curve, check out the other articles on our blog!

Now get out there and achieve your dreams!

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